The number of visitors a given website sees over a specific time frame is referred to as “website traffic.” It is measured using various online tools including Kissmetric, Hubspot, Crazy Egg, and Google Analytics. Most websites aim to draw as many visitors as possible. When your engineering website gets thousands of visitors a day, it means that it is reaching the correct audience and that they are finding your content helpful and relevant.

Higher traffic also means more opportunities for leads and sales. This is why the number of visitors is frequently linked to the website’s financial performance. Studying your website traffic allows your company to understand its customers better and create a comprehensive digital marketing strategy based on that understanding.